Trëmma: Emmaus' online sales platform is now open

The seller will not receive any money from the sell on "Trëmma", but will be able to ask for a tax receipt on 60% of the sale. A way to encourage online donations from people who are always connected.

"Trëmma" will be familiar to users of other second-hand sales platforms, such as Vinted or Le Bon Coin.

On Monday Emmaus opened its platform to private individuals to encourage online donations from "people who do not have the Emmaus reflex".

"Each user can create an ad on Trëmma", which will then be taken up by a moderator, an employee in integration, who completes it and puts it on sale on", explains the association in a press release.

The main difference with other online marketplaces is that if the object finds a buyer, "the proceeds from the sale are donated to the solidarity project chosen by the donor". "The seller does not get anything for what he has sold, but can ask for a tax receipt for 60% of the sale," says its director Maud Sarda.

Target group: young people who are connected

In 2016, the charity movement had launched an e-commerce platform, Emmaus Label, on which the objects sold came from Emmaus movement players and social and solidarity economy players. It recorded 4 million unique visitors in 2020, according to Maud Sarda.

This time with the "Trëmma" interface, the aim is to encourage online donations from individuals, targeting in particular "young, highly connected and committed people". Emmaus has recently noted a decline in the quality of the donations collected.

A lower quality of donations compared to the competition

The movement founded by Abbé Pierre has for the last ten years or so been recording "donations that had lost quality" due to "competition from platforms such as Le Bon Coin or Vinted". More and more individuals are trying to earn a little money with the goods they wish to get rid of.

"And at the same time, the quality of the products that are put on the market is declining", adds Maud Sarda, evoking "the challenge of continuing to reuse objects" for a movement that "has been built for 70 years on the model of the circular economy". "We are obliged to collect many more objects to ensure the same level of income."

The Emmaus Label e-commerce platform claims a catalogue of over a million second-hand products and "the reintegration of 300 people in situations of exclusion". "More than 34,000 people" have bought on the platform in four years, according to the association.